We’re Not As Rational About Money As We Think We Are…
Life Insurance Blog wrote an interesting post today on
Here’s a quick excerpt
Dr John Jeffrey Zink, PhD wrote this in the foreword to Money for Life…in good times and bad: “Economists start by assuming that rationality and self-interest are the best way of understanding why people make the decisions they make (as if people only made rational decisions!). Consumer choice theory assumes that people derive utility, (defined as well being, satisfaction, happiness, or whatever) only from consumer goods. Of course, most economists recognize that there are limits to this vie
Read the rest of this great post here